The Etsy Adventure

The Etsy Adventure

Oct 21, 2023

From Cute Baby Designs to a Bumpy Marketing Road


Hello there, fellow adventurers in the world of online selling! I've been on quite a journey as an Etsy seller, and I want to share my recent experiences.


The past few weeks have been all about me loading up my Etsy store with cute and funny designs, especially for the baby and toddler crowd. I thought I had it all figured out - I'd create unique designs, focus on SEO, and the orders would start rolling in. But, as they say, life has a way of surprising you.


Here's the twist: I realized my business model had a not-so-fun surprise for me. It came with some pretty high overhead costs that made my products more expensive than I'd ever intended. It was like a punch in the gut.


So, here's my dilemma. I want my products to be affordable, but I'm terrified that if I lower my prices, shipping costs might eat up all my hard-earned profit. I'm here to make money, not lose it or just break even.


But there's more. I've got questions, lots of them. How do I get my products in front of the right people? Who are these willing buyers, and what are they looking for? When's the best time for them to shop?


In my quest for answers, I tried sharing my Etsy listings on my Facebook page and even put some money behind boosting those posts. The result? Not a single order!


I'm not giving up, though. I've increased my budget for a new ad featuring a cute baby bodysuit design. More people are seeing it, but clicks to my store remain elusive. People like what they see, but they're not clicking 'buy'.


It's a puzzle, and I need to find the missing piece. I'm determined to figure out what's working, what's not, and how to improve. The path of an entrepreneur isn't always a straight line, but I'm committed to making it work. With every challenge, I'm learning and getting closer to making my Etsy venture a success.